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Case Method

Case study and case development play an important role in CBEAD’s effort on building core competence. CBEAD focuses on SOE’s management practice, and develops high quality cases from large SOEs. These cases include transformation and upgrading of enterprises, brand building and internationalization and etc., and are used in CBEAD programs.

On September 17, 2013, Zhang Yuzhuo, President of Shenhua Group, led a case study at CBEAD.